Source metadata
- Type: Business framework / official template
- Authors: Alexander Osterwalder and Yves Pigneur
- Maintainer: Strategyzer
- Accessed: 2026-04-24
- Primary URL: The Business Model Canvas
Key takeaways
- The Business Model Canvas is a strategic management and entrepreneurship tool for describing, designing, challenging and changing a business model.
- The template is designed to tell a simple story about how an organisation creates, delivers and captures value.
- The core canvas is not game-specific. Game teams need to translate the blocks into player audience, platform channels, community, production costs, revenue routes and partner relationships.
- The canvas is useful before a pitch because it forces the team to answer commercial questions that are easy to avoid during creative preproduction.
Notable claims
- Strategyzer describes the canvas as a tool for visualising and communicating a business model.
- The official framing treats the canvas as useful for both existing business models and new ones, which makes it relevant to student teams testing a first commercial concept.
Relevance
This source informs:
- business-model-canvas-for-games
- investment-pitches-for-games
- publishing-and-funding
- game-industry-realities
Open questions raised
- Which parts of the canvas should be simplified for first-year students?
- Should final-year students be expected to support canvas claims with evidence from wishlists, playtests, comparables or market data?